1. Review L’Oreal’s brand portfolio. What role have target marketing, smart acquisitions, and R&D played in growing those brands? Who are L’Oreal’s greatest competitors? Local, global, or both?
Why? What has been the key to successful local product launches such as Maybelline’s Wondercurl in Japan? What’s next for L’Oreal on a global level? If you were CEO, how would you sustain the company’s global leadership.
2.What have been the keys to Nokia’s global strength? What can Nokia do to gain market share in the United States and Europe where its presence is not as strong? In the ever-changing world of mobile technology, what are the greatest threats to Nokia’s global presence?
3. Think of some of your favorite brands? Do you know where they come from? Where and how they are made or provided? Do you think it would affect your perceptions of quality or satisfaction? ,
4. How could privacy be a PR issue? What are the ethical PR issues involving copyright and plagiarism? How do global issues impact PR practitioners?
